Strategies for marketing Kienyeji chicken products, adding value through processing, packaging, and branding, and exploring market opportunities for sustainable income generation.
Marketing and Value Addition in Kienyeji Chicken Production 1. Introduction Kienyeji chicken, also known as indigenous chicken, are local breeds that are popular in many African countries for their taste and nutritional value. Marketing and value addition play crucial roles in maximizing the profitability of Kienyeji chicken production. 2. Marketing Strategies Identifying target markets: Conduc...…
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