Media Planning and Buying - Media Management | Lecture Notes - YNetStudyHub
Media Management

Media Planning and Buying

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Exploring the process of developing strategic media plans, selecting appropriate media channels, negotiating media buying deals, and optimizing media campaigns for maximum effectiveness.

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Unit Syllabus 9 Topics
1
Introduction to Media Management
Media Planning and Buying
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Content Creation and Distribution
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Audience Analysis and Engagement
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Media Ethics and Regulation
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Crisis Communication in Media
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Data Analytics in Media Management
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Global Media Landscape
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Emerging Trends in Media Management
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises