Digital Marketing Strategies - Marketing Strategies | Lecture Notes - YNetStudyHub
Marketing Strategies

Digital Marketing Strategies

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Understanding the role of digital marketing in modern marketing strategies, including social media marketing, content marketing, SEO, email marketing, and online advertising.

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Digital Marketing Strategies 1. Search Engine Optimization (SEO) Optimizing website content to rank higher in search engine results. Involves keyword research, on-page optimization, and link building. Helps drive organic traffic to the website. 2. Content Marketing Creating and sharing valuable content to attract and engage the target audience. Includes blog posts, videos, infographics, and soc...…

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Unit Syllabus 10 Topics
1
Introduction to Marketing Strategies
Market Segmentation
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Target Marketing
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Positioning Strategies
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Product Development and Innovation
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Pricing Strategies
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Promotional Mix
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Digital Marketing Strategies
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Marketing Metrics and Analytics
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Marketing Planning and Implementation
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