Marketing Metrics and Analytics - Marketing Strategies For Entrepreneurs | Lecture Notes - YNetStudyHub
Marketing Strategies For Entrepreneurs

Marketing Metrics and Analytics

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This topic will introduce entrepreneurs to key marketing metrics and analytics tools for measuring the effectiveness of their marketing campaigns. It will cover topics such as return on investment (ROI), customer acquisition cost (CAC), conversion rates, and tracking marketing performance.

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Unit Syllabus 8 Topics
1
Understanding the Target Market
Developing a Unique Value Proposition
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Branding and Brand Identity
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Digital Marketing Strategies
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Customer Relationship Management
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Pricing Strategies
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Distribution Channels and Sales Strategies
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Marketing Metrics and Analytics
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