International Marketing - Marketing Management | Lecture Notes - YNetStudyHub
Marketing Management

International Marketing

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Explore the challenges and opportunities of marketing products and services in global markets, including cultural differences, market entry strategies, and international marketing mix adaptation.

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Unit Syllabus 10 Topics
1
Introduction to Marketing Management
Marketing Planning and Strategy
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Market Segmentation and Targeting
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Marketing Mix (4Ps)
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Brand Management
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Digital Marketing and Social Media
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Marketing Research and Analysis
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Consumer Behavior
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Marketing Ethics and Social Responsibility
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International Marketing
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