Brand Management - Marketing Management | Lecture Notes - YNetStudyHub
Marketing Management

Brand Management

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Understand the importance of branding, brand equity, and brand positioning in creating a strong brand identity and building customer loyalty.

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Unit Syllabus 10 Topics
1
Introduction to Marketing Management
Marketing Planning and Strategy
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Market Segmentation and Targeting
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Marketing Mix (4Ps)
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Brand Management
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Digital Marketing and Social Media
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Marketing Research and Analysis
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Consumer Behavior
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Marketing Ethics and Social Responsibility
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International Marketing
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Unit Resources
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