Event Marketing and Promotion - Introduction To Events Management | Lecture Notes - YNetStudyHub
Introduction To Events Management

Event Marketing and Promotion

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Examine the importance of marketing and promotion in events management. Learn about various marketing techniques, including social media marketing, public relations, and sponsorship.

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Unit Syllabus 9 Topics
1
The History and Evolution of Events Management
Types of Events and Their Characteristics
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Event Planning Process and Strategies
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Event Marketing and Promotion
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Event Logistics and Operations Management
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Stakeholder Engagement and Relationship Management
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Event Evaluation and Performance Measurement
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Legal and Ethical Considerations in Events Management
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Sustainability and Green Events
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