Marketing Fundamentals - Introduction To Business Studies | Lecture Notes - YNetStudyHub
Introduction To Business Studies

Marketing Fundamentals

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Explore the basics of marketing, including market research, consumer behavior, product development, pricing strategies, promotional techniques, and distribution channels.

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Unit Syllabus 10 Topics
1
Nature and Scope of Business
Forms of Business Ownership
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Business Environment
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Business Ethics and Social Responsibility
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Business Functions and Operations
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Business Planning and Management
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Marketing Fundamentals
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Financial Management
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Human Resource Management
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Global Business Environment
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