Marketing Management - Introduction To Business Administration | Lecture Notes - YNetStudyHub
Introduction To Business Administration

Marketing Management

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Introduce key concepts in marketing management, such as market research, product development, pricing strategies, distribution channels, and promotional activities to reach target customers.

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Unit Syllabus 10 Topics
1
Overview of Business Administration
Evolution of Business Administration
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Principles of Management
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Organizational Behavior
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Business Ethics and Social Responsibility
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Strategic Management
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Human Resource Management
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Financial Management
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Marketing Management
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Operations Management
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Unit Resources
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