Fashion Marketing and Branding - Fashion: Core Concepts | Lecture Notes - YNetStudyHub
Fashion: Core Concepts

Fashion Marketing and Branding

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Learn about the strategies and techniques used in marketing and branding within the fashion industry, including advertising, social media, influencer collaborations, and building brand identity.

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Unit Syllabus 10 Topics
1
History of Fashion
Elements of Design in Fashion
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Fashion Industry Structure
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Fashion Trends and Forecasting
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Sustainable Fashion Practices
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Cultural Influences on Fashion
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Fashion Marketing and Branding
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Fashion Retailing and Merchandising
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Fashion Sustainability and Circular Economy
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Fashion Ethics and Social Responsibility
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises