Integrated Small-Business Case Study and Revision - Entrepreneurship And Communication | Lecture Notes - YNetStudyHub
Entrepreneurship And Communication

Integrated Small-Business Case Study and Revision

15 mins read 0 words Topic 10 of 10
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Capstone case study integrating opportunity validation, business planning, cash flow forecasting, marketing strategy, negotiation, and ethical problem solving for KASNEB exam mastery.

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Topic 10: Integrated Small-Business Case Study and Revision 1. Introduction & Learning Outcomes This capstone session synthesizes the entire syllabus into realistic, multidimensional business cases. Candidates learn how to integrate marketing, financial forecasting, communication, and risk management to solve complex small-business problems under timed exam conditions. Learning Outcomes By the...…

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Unit Syllabus 10 Topics
1
Entrepreneurship, Entrepreneurial Traits, and Value Creation
Identifying Opportunities and Validating Customer Problems
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Business Models, Value Propositions, and Customer Segments
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Basic Business Planning and Market Research
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Business Resources, Record-Keeping, and Simple Financial Planning
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Business Communication and Professional Correspondence
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Teamwork, Negotiation, Customer Service, and Presentations
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Digital Tools and Responsible Promotion for Small Businesses
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Business Ethics, Risk, Resilience, and Sustainable Practice
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Integrated Small-Business Case Study and Revision
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