The structure and purpose of a Business Plan, primary versus secondary market research, competitor analysis, marketing mix (4 Ps: Product, Price, Place, Promotion), and operational planning.
Topic 4: Basic Business Planning and Market Research 1. Introduction & Learning Outcomes "Failing to plan is planning to fail." A structured Business Plan acts as an operational roadmap for entrepreneurs and the primary document required by financial institutions to assess loan applications. Learning Outcomes By the end of this study session, candidates should be able to: Explain th...…
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