Sources of business ideas, scanning the macro and micro environment (PESTEL, SWOT), recognizing customer pain points, problem-solution fit, and idea screening techniques.
Topic 2: Identifying Opportunities and Validating Customer Problems 1. Introduction & Learning Outcomes Most business failures do not happen because of poor execution; they happen because entrepreneurs build products that nobody actually wants or is willing to pay for. Identifying real customer pain points and validating market demand before investing capital is the foundation of small-busines...…
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