Marketing and Sales Strategies - Entrepreneurial Skills | Lecture Notes - YNetStudyHub
Entrepreneurial Skills

Marketing and Sales Strategies

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Techniques for developing effective marketing plans, building a strong brand, identifying target customers, and implementing sales strategies to drive business growth.

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Marketing and Sales Strategies 1. Understanding the Market: Conduct market research to identify target customers, their preferences, and needs. Analyze competitors to understand market dynamics and positioning. 2. Developing a Marketing Plan: Set clear marketing objectives and goals. Define the marketing mix: product, price, place, and promotion. Create a budget and allocate resources effective...…

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Unit Syllabus 10 Topics
1
Introduction to Entrepreneurship
Identifying Business Opportunities
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Business Planning
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Financial Management for Entrepreneurs
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Marketing and Sales Strategies
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Building a Strong Team
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Risk Management and Decision Making
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Scaling and Growth
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Innovation and Creativity
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Social Entrepreneurship and Corporate Social Responsibility
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