Customer Relationship Management (CRM) in E-commerce - E-Commerce Fundamentals | Lecture Notes - YNetStudyHub
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E-Commerce Fundamentals

Customer Relationship Management (CRM) in E-commerce

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Explore the importance of CRM systems in e-commerce for managing customer interactions, tracking purchase history, personalizing marketing campaigns, and fostering long-term customer loyalty.

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Unit Syllabus 9 Topics
1
Introduction to E-commerce
Types of E-commerce Models
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E-commerce Platforms and Technologies
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E-commerce Website Design and User Experience
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Digital Marketing Strategies for E-commerce
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Payment Gateways and Security in E-commerce
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E-commerce Logistics and Fulfillment
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Customer Relationship Management (CRM) in E-commerce
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E-commerce Analytics and Performance Tracking
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