Marketing and Promotion - Develop Travel Packages | Lecture Notes - YNetStudyHub
Develop Travel Packages

Marketing and Promotion

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Implementing marketing techniques such as social media campaigns, partnerships with influencers, and advertising to promote travel packages and attract potential customers.

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Marketing and Promotion Definition Marketing: The process of promoting, selling, and distributing a product or service. Promotion: Activities aimed at increasing awareness and interest in a product or service. Goals of Marketing Create brand awareness. Generate leads and sales. Build customer relationships. Increase market share. Marketing Strategies Market Segmentation: Dividing the ma...…

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Unit Syllabus 8 Topics
1
Understanding Target Audience
Researching Destinations
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Transportation and Accommodation Options
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Creating Itineraries
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Budgeting and Pricing Strategies
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Marketing and Promotion
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Customer Service and Support
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Legal and Ethical Considerations
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