Explore various marketing techniques and channels to promote tour packages effectively, such as social media, websites, partnerships with travel agencies, and targeted advertising. Develop compelling promotional materials and campaigns to attract potential customers.
Marketing & Promotion – Quick‑Reference Notes 1. Core Concepts Term What it means Why it matters Marketing The process of creating, communicating, delivering, and exchanging value for customers, clients, partners, and society. Aligns product/service with market needs → drives revenue and brand equity. Promotion One element of the marketing mix (the “P” for Promotion) that uses communi...…
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