Managing Corporate Reputation - Develop Corporate Image | Lecture Notes - YNetStudyHub
Develop Corporate Image

Managing Corporate Reputation

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Discuss the significance of reputation management in maintaining a positive corporate image, addressing crises effectively, and earning stakeholder trust.

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Unit Syllabus 8 Topics
1
Understanding Corporate Image
Elements of Corporate Image
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Building a Strong Brand Identity
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Managing Corporate Reputation
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Corporate Social Responsibility (CSR)
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Internal Communication and Corporate Image
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Corporate Image in the Digital Age
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Case Studies in Corporate Image Management
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