Managing Corporate Reputation - Corporate Image Strategy | Lecture Notes - YNetStudyHub
Corporate Image Strategy

Managing Corporate Reputation

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Understand the significance of corporate reputation management in shaping public opinion, dealing with crises, and maintaining a positive image in the eyes of stakeholders.

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Unit Syllabus 7 Topics
1
Understanding Corporate Image
Elements of Corporate Image
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Developing a Corporate Image Strategy
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Managing Corporate Reputation
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Communicating Corporate Image
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Measuring Corporate Image
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Adapting Corporate Image to a Changing Environment
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