Color in Branding and Marketing - Color Theory And Application | Lecture Notes - YNetStudyHub
Color Theory And Application

Color in Branding and Marketing

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Explore the role of color in branding and marketing strategies, including how colors are used to communicate brand identity, influence consumer perceptions, and drive purchasing decisions.

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Unit Syllabus 10 Topics
1
Introduction to Color Theory
Color Harmonies
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Color Psychology
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Color Mixing Techniques
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Color in Art History
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Color in Branding and Marketing
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Color in Interior Design
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Color in Digital Design
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Color Trends and Forecasting
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Color Theory in Practice
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Unit Resources
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