Market Research and Analysis - Business Planning | Lecture Notes - YNetStudyHub
Business Planning

Market Research and Analysis

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Understanding the market environment, conducting market research, analyzing competitors, and identifying target customers to inform business planning decisions.

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Unit Syllabus 10 Topics
1
Introduction to Business Planning
Market Research and Analysis
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Setting Business Goals and Objectives
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Strategic Planning
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Financial Planning and Budgeting
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Operational Planning
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Marketing and Sales Strategies
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Risk Management and Contingency Planning
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Monitoring and Evaluation
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Business Plan Presentation
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Unit Resources
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