Macro Environment Analysis - Business Environment Analysis | Lecture Notes - YNetStudyHub
Business Environment Analysis

Macro Environment Analysis

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In this topic, students will learn about the macro environment factors such as political, economic, social, technological, environmental, and legal (PESTEL analysis) that impact businesses at a broader level.

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Unit Syllabus 9 Topics
1
Introduction to Business Environment Analysis
Macro Environment Analysis
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Industry Analysis
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Competitive Environment Analysis
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Internal Environment Analysis
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SWOT Analysis
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Stakeholder Analysis
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Business Environment Forecasting
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Ethical and Sustainability Considerations in Business Environment Analysis
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