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Bachelor of Commerce in Entrepreneurship
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Course Outline
10 sections
1. Financial Management
100 mins
10 topics
Introduction to Financial Management
Financial Statements Analysis
Time Value of Money
Risk and Return
Capital Budgeting
2. Marketing Strategies
100 mins
10 topics
Introduction to Marketing Strategies
Market Segmentation
Target Marketing
Positioning Strategies
Product Development and Innovation
3. Introduction to Entrepreneurship
100 mins
10 topics
What is Entrepreneurship?
History of Entrepreneurship
Types of Entrepreneurship
Entrepreneurial Opportunities
Business Planning
4. Business Planning
100 mins
10 topics
Introduction to Business Planning
Market Research and Analysis
Setting Business Goals and Objectives
Strategic Planning
Financial Planning and Budgeting
5. Legal Aspects of Entrepreneurship
70 mins
7 topics
Formation of Business Entities
Intellectual Property Rights
Contracts and Agreements
Regulatory Compliance
Employment Law
6. Innovation and Creativity
70 mins
7 topics
Understanding Innovation
The Innovation Process
Factors Influencing Innovation
Creativity and Innovation
Innovation Strategies
7. E-commerce and Digital Marketing
100 mins
10 topics
Introduction to E-commerce
E-commerce Platforms and Technologies
E-commerce Website Design and User Experience (UX)
E-commerce Marketing Strategies
Conversion Rate Optimization (CRO) in E-commerce
8. Risk Management
80 mins
8 topics
Introduction to Risk Management
Risk Identification and Assessment
Risk Mitigation Strategies
Risk Monitoring and Control
Enterprise Risk Management (ERM)
9. Scaling Up a Business
100 mins
10 topics
Understanding Business Growth
Developing a Growth Strategy
Market Research and Analysis
Financial Planning for Growth
Building a Scalable Infrastructure
10. Entrepreneurial Leadership
80 mins
8 topics
Understanding Entrepreneurial Leadership
Traits of Successful Entrepreneurial Leaders
The Role of Vision and Strategy in Entrepreneurial Leadership
Building and Leading High-Performance Teams
Entrepreneurial Leadership and Innovation