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Bachelor of Business Management
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Course Outline
10 sections
1. Financial Management
100 mins
10 topics
Introduction to Financial Management
Financial Statements Analysis
Time Value of Money
Risk and Return
Capital Budgeting
2. Business Ethics and Corporate Social Responsibility
90 mins
9 topics
Introduction to Business Ethics
Ethical Leadership
Corporate Social Responsibility (CSR)
Ethical Decision Making
Ethical Issues in Marketing and Advertising
3. Human Resource Management
90 mins
9 topics
Overview of Human Resource Management
Recruitment and Selection
Training and Development
Performance Management
Compensation and Benefits
4. Operations Management
100 mins
10 topics
Introduction to Operations Management
Operations Strategy
Process Design and Analysis
Capacity Planning
Inventory Management
5. International Business
100 mins
10 topics
Introduction to International Business
Globalization and its Impact on International Business
Cultural Considerations in International Business
International Trade Theories
Entry Modes in International Business
6. Entrepreneurship and Innovation
100 mins
10 topics
Introduction to Entrepreneurship
Types of Entrepreneurship
The Entrepreneurial Mindset
Business Model Development
Innovation and Creativity in Entrepreneurship
7. Introduction to Business Management
100 mins
10 topics
What is Business Management?
Evolution of Management Theories
Functions of Management
Managerial Roles and Skills
Organizational Structure and Design
8. Marketing Strategies
100 mins
10 topics
Introduction to Marketing Strategies
Market Segmentation
Target Marketing
Positioning Strategies
Product Development and Innovation
9. Strategic Management
100 mins
10 topics
Introduction to Strategic Management
Strategic Analysis
Strategic Planning
Strategy Implementation
Strategic Evaluation and Control
10. Business Capstone Project
70 mins
7 topics
Identifying a Business Problem
Formulating Research Questions
Literature Review and Background Research
Data Collection and Analysis
Strategic Planning and Implementation