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BUSINESS, COMMERCE & MANAGEMENT

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Course Outline

10 sections
1. Introduction to Business
100 mins
10 topics
What is Business? Business Ethics and Social Responsibility Business Management Marketing Fundamentals Financial Management
2. Principles of Management
100 mins
10 topics
Introduction to Management Functions of Management Managerial Roles and Skills Organizational Structure Leadership Theories
3. Marketing Fundamentals
100 mins
10 topics
Introduction to Marketing Marketing Mix (4Ps) Market Research Consumer Behavior Segmentation, Targeting, and Positioning (STP)
4. Financial Accounting
100 mins
10 topics
Introduction to Financial Accounting Accounting Equation and Transactions Recording Financial Transactions Adjusting Entries and the Trial Balance Financial Statements Preparation
5. Business Ethics and Corporate Social Responsibility
90 mins
9 topics
Introduction to Business Ethics Ethical Leadership Corporate Social Responsibility (CSR) Ethical Decision Making Ethical Issues in Marketing and Advertising
6. Strategic Planning
90 mins
9 topics
Introduction to Strategic Planning Vision, Mission, and Values Environmental Analysis Setting Strategic Goals and Objectives Strategy Formulation
7. Human Resource Management
90 mins
9 topics
Overview of Human Resource Management Recruitment and Selection Training and Development Performance Management Compensation and Benefits
8. Operations Management
100 mins
10 topics
Introduction to Operations Management Operations Strategy Process Design and Analysis Capacity Planning Inventory Management
9. International Business
100 mins
10 topics
Introduction to International Business Globalization and its Impact on International Business Cultural Considerations in International Business International Trade Theories Entry Modes in International Business
10. Entrepreneurship and Innovation
100 mins
10 topics
Introduction to Entrepreneurship Types of Entrepreneurship The Entrepreneurial Mindset Business Model Development Innovation and Creativity in Entrepreneurship
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